Sunday, July 17, 2011

Tissot takes another famous brand ambassador

Tissot is one of the most popular brands for the manufacture of luxury watches. Tissot watches are in high demand among people of different ages and professions. The Swiss watch company founded in 1853 by Charles-FĂ©licien Tissot, which established its first factory in the Swiss town of Le Locle in the area of ??Jura Neuchtel of watches of this brand Mountains.The easily win your heart with its attractive design and maximum functionality.

Tony Parker, French basketball national team captain has become the latest global ambassador Tissot.The famous Swiss company announced this good news on September 21. The agreement is the latest in a long history of supporting sports the famous watchmaker after the agreements with the stars of other sports such as Manchester United striker Michael Owen, a pioneer of women IndyCar driver Danica Patrick, and World Champion MotoGP rider Nicky Hayden.

Parker, who is said to have gained as much as U.S. $ 8 million in endorsements last year has signed an agreement with Tissot, which is believed to be worth about $ 600,000, although the official statement has been published about the payments. This clearly demonstrates the marketing strategy of Tissot as acquiring the European roots of Tony Parker and international recognition.

The French international has won the prestigious championship titles in the NBA, most notably on three occasions since 2003, 2005 and 2007. And it has been in the NBA All-Star on three occasions. In 2007, Parker was announced as the MVP (Most Valuable Player) in the NBA finals, the first foreign born player to receive the honor. Still the 28-year notes his participation as professional basketball player was his destiny.

In 2009, his first year of collaboration with the International Basketball Federation (FIBA), Tissot was entrusted with timekeeping and data handling for the EuroBasket in Poland. Tissot participation in basketball also seems destined to grow at a rapid pace. This year, the watchmakers were honored with the same responsible role in the 2010 FIBA ??World Championship for men in Turkey, which was finally won by the U.S. after a thrilling game that saw the host in the final. Tissot assumes the role again in the FIBA ??World Championship for Women, which starts Thursday in the Czech Republic.

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